Table of Contents

Startup Stepping Stones: Actions and Resources for Launching a Viable Business

2024 Edition

Actions and resources for launching a viable business. This step-by-step guide contains sage advice and more than 200 links to best-in-class resources to successfully navigate each of the 12 stepping stones to launch a viable business.

The Heart of the Start: A Personal Intro from the Author
How to Use This Guide

The Stepping Stones
Validate the Idea
Incorporate the Company
Form the Team
Conduct Primary Market Research
Develop and Test Product Prototype
Scrub Business Plan and Projections
Secure Intellectual Property
Create Name and Brand Strategy
Outsource Ancillary Functions
Draft Guerilla Marketing and Sales Plan
Capitalize the Company
Operate the Company

About the Author