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Michael O’Donnell has a done a remarkable job rendering a complex process into a simple guide. What makes this a keeper and not just another “me too…” startup book is the thorough references. Organized into 12 critical stepping stones each is covered to help you understand the things required to consider and the potential traps. He refrains from going off in tangents but stays on the shortest path. If that isn’t enough to put Startup Stepping Stones in your library or to recommend it the detail research and resources is worth the price of it alone.
Mike doesn’t fill the book with words of opinion, it is concise and simply advises the reader to consider options and choices. He provides guidance ‘here are the steps if you want to be successful.” The reader makes the choice. This is so much like the “Boy Scout Handbook for Entrepreneurs” the basics and where to get more information. All solid links to make process of successful startup structurally sound. ~ Paul Swengler, COO of iUnq “Credential Free identity”