Stepping Stones

Must Read for anyone thinking about starting a business, or just beginning the journey.

Free Download on Kindle Unlimited, or $0.99

“The Boy Scout Handbook for Startups”
(includes 200+ links to curated, best-in-class resources for startups)

Michael O’Donnell has a done a remarkable job rendering a complex process into a simple guide. What makes this a keeper and not just another “me too…” startup book is the thorough references. Organized into 12 critical stepping stones each is covered to help you understand the things required to consider and the potential traps. He refrains from going off in tangents but stays on the shortest path. If that isn’t enough to put Startup Stepping Stones in your library or to recommend it the detail research and resources is worth the price of it alone.

Mike doesn’t fill the book with words of opinion, it is concise and simply advises the reader to consider options and choices. He provides guidance ‘here are the steps if you want to be successful.” The reader makes the choice. This is so much like the “Boy Scout Handbook for Entrepreneurs” the basics and where to get more information. All solid links to make process of successful startup structurally sound.

~ Paul S “Credential Free Identity”

Table of Contents

The Heart of the Start: A Personal Intro from the Author
How to Use This Guide
The Stepping Stones

  • Validate the Idea
  • Incorporate the Company
  • Form the Team
  • Conduct Primary Market Research
  • Develop and Test Product Prototype
  • Scrub Business Plan and Projections
  • Secure Intellectual Property
  • Create Name and Brand Strategy
  • Outsource Ancillary Functions
  • Draft Guerilla Marketing and Sales Plan
  • Capitalize the Company
  • Operate the Company

Bonus Templates

  • Articles of Incorporation
  • Company By-laws
  • Limited Liability Company (LLC) Partnership Agreement
  • Buy-Sell Agreement
  • Work for Hire, Nondisclosure & Confidentiality Agreement
  • Executive Summary Format
  • Intellectual Property Assignment Agreement
  • Mutual Non-Disclosure Agreement

About the Author and VMT