Startup Scorecard

Score a Startup

How do you know if a startup is fundable? Score a startup on five dimensions used by most investors to determine if they might be interested in funding a startup. This scorecard is actively being used by angel groups, venture capitalists, and startup accelerators to judge the potential of startups.

Product Scorecard






For Entrepreneurs

If you are an aspiring entrepreneur with a startup idea, it’s useful to know how smart investors, partners, and other potential stakeholders are going to evaluate your opportunity. It’s also helpful to have a reality check to gauge whether or not you should move forward, and how you might adapt your idea to make it more likely of being funded and commercialized. You don’t want to waste valuable time pursuing an idea that will be dead on arrival. This guide is your reality check. Use it to test the strength of your idea and how you should be developing it and executing on it.

For Angel Investors

If you are an angel investor, it’s useful to know how experienced investors evaluate startups, so you can create your own system of evaluation. There is no one-all-be-all system of determining the merits of a startup. There are a lot of variables to consider, so it’s important to have a baseline. Don’t just rely on your gut. Startups can be seductive. They must have more than big ideas and entrepreneurial passion. They must be capable of maturing into viable, profit-making businesses. This guide can help you determine which startups have a shot at becoming one of those businesses.

For Mentors and startup accelerators

If you are a mentor assigned to assist and advise founders, this material can help you guide them. We are all prisoners of our own experiences, so it is natural to push founders towards decisions and practices that worked for us in our careers, but which may not be well suited for them. All mentors have blind spots. We may be very strong on product development or finance, but weak on team building and strategy. This material can help you fill in the gaps and help founders think more objectively about each dimension of their business.