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How to Use this Guide!……………………………………………..   2

Validate the Idea……………………………………..…..……   3

Form the Company…………………………………………….   7

Form the Team………………………………………………….. 10

Conduct Primary Market Research………………………. 14

Develop and Test Product Prototype…………………….  17

Scrub Business Plan and Projections……………………  21

Secure Intellectual Property……………………………….  24

Create Name and Brand Strategy………………………..  28

Outsource Ancillary Functions……………………….. …..32

Draft Guerrilla Marketing and Sales Plan………………34

Capitalize the Company…………………….……..…………  48

Operate the Company…………………………………………  42

About the Author……………………………………………….   47

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Post Author: Michael ODonnell