Referrals are the life blood of many businesses. This is especially true in professional services. Ask any attorney, accountant, consultant, real estate agent, or other professional, and they will confirm that the majority of their new business comes from referrals. This is also true of most employers. Ask any HR pro where they source most …
Scarcity: The Most Effective Strategy for Selling Yourself (or Your Product)
In a world of consumerism and sameness, where just about everything is a commodity and plentiful, there is only one sure-fire strategy for selling yourself or your product: scarcity. It’s an easy strategy to comprehend, but a difficult one to implement. Scarcity is at the root of economics. It creates desire and, subsequently, demand. When …
The Five Star Startup Market
This is the third in a series of articles on what it means to be a Five Star Startup. In my first article, I explained the five dimensions that most startups are evaluated on. In my second article, I described the first dimension, Product, and what it means to have a Five Star Product. The …
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