Startup 2020: Step 10, Draft Guerrilla Marketing and Sales Plan

This is the tenth article in a series on how to start a company in 2020. See the previous article, Outsource Ancillary Functions. “Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.” – Jay Conrad Levinson, […]

Why Networking Will Help Your Business Grow Along With Sales

by Aliana Keith In 2011, a Business Insider article on the importance of networking concluded with the statement, “Your net worth is only as good as your network.” This seems, for all intents and purposes, today’s start-up speak for the age-old adage: “It’s who you know, not what you know.” When it comes to launching and maintaining a business, there are many factors […]

Scarcity: The Most Effective Strategy for Selling Yourself (or Your Product)

In a world of consumerism and sameness, where just about everything is a commodity and plentiful, there is only one sure-fire strategy for selling yourself or your product: scarcity. It’s an easy strategy to comprehend, but a difficult one to implement. Scarcity is at the root of economics. It creates desire and, subsequently, demand. When someone or something is scarce…when […]

The Five Star Startup Market

This is the third in a series of articles on what it means to be a Five Star Startup. In my first article, I explained the five dimensions that most startups are evaluated on. In my second article, I described the first dimension, Product, and what it means to have a Five Star Product. The second dimension is Market. In […]