Most Common Follies of First-Time Founders

So much has to go right for a startup to survive and thrive, it’s wise to know the most common, avoidable mistakes, made by first-time founders. Many first-time founders don’t know what they don’t know. Others are told, but they just don’t want to hear it and fumble. They lack the good sense needed to build a product people will […]

Startup 2020: Step 12, Operate the Business

This is the twelfth and FINAL article in a series on how to start a company in 2020. See the previous article, Capitalize the Company All the founders I have coached over the years know my mantra well: To start and grow a successful business, you must learn to be a good operator. “There’s no such thing as work-life balance. There are […]

Startup 2020: Step 11, Capitalize the Company

This is the eleventh article in a series on how to start a company in 2020. See the previous article, Draft Guerrilla Marketing and Sales Plan. “There’s nothing wrong with raising venture capital. Many lean startups are ambitious and are able to deploy large amounts of capital. What differentiates them is their disciplined approach to determining when to spend money: after […]

Startup 2020: Step 10, Draft Guerrilla Marketing and Sales Plan

This is the tenth article in a series on how to start a company in 2020. See the previous article, Outsource Ancillary Functions. “Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.” – Jay Conrad Levinson, […]