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There are always more reasons not to start a business than to start one.

Start a business anyway.

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Your co-founders will not be perfect and will give you pause to believe in them.

Believe in your co-founders anyway.

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People will say your idea will never work.

Make your idea work anyway.

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Bankers will caution you not to invest everything in your startup.

Invest everything in your startup anyway.

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Lawyers will advise you not to give a personal guarantee to secure a lease, buy equipment, inventory, or other assets.

Give a personal guarantee anyway.

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Investors will question whether you have what it takes to lead the company.

Show them you will learn and do what it takes to lead the company anyway.

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Competitors will threaten to squash you.

Dare them to squash you anyway.

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Customers will challenge you to compel them to switch to your solution.

Compel them to switch to your solution anyway.

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Employees will doubt you’ll have their backs and protect their interests.

Have their backs and protect their interests anyway.

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The world believes it can not be changed by your startup.

Change the world anyway.

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Inspired by The Paradoxical Commandments

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Post Author: Michael ODonnell