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How (Not) To Name A Company In The Digital Era

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How (Not) To Name A Company In The Digital Era

On July 14, 2016, Posted by , In Startup Team, By , With Comments Off on How (Not) To Name A Company In The Digital Era
 Tronc – How (Not) To Name A Company In The Digital Era by Knowledge@Wharton Got game with your name? In the digital era, executives are discovering that there is more at stake in selecting the right name for a company, product or service than in the pre-Internet era, but the path to follow is often laden…

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