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Anticipating the Dreaded Three D’s that Derail Startup Founders and Business Owners

On September 5, 2017, Posted by , In Startup Strategy,Startup Team, With Comments Off on Anticipating the Dreaded Three D’s that Derail Startup Founders and Business Owners

Everything was going great, we were crushing it. After three years of hard work and sacrifice, our product took off like a rocket ship. Orders were pouring in. Retailers lined up to stock the product. OEM’s wanted to bundle it. And VC’s were knocking. A publicly-traded software company invited us…

Balance of Trade: The Secret to Profitable Referral Relationships

On July 6, 2016, Posted by , In Startup Market,Startup Strategy, By , With Comments Off on Balance of Trade: The Secret to Profitable Referral Relationships

Referrals are the life blood of many businesses. This is especially true in professional services. Ask any attorney, accountant, consultant, real estate agent, or other professional, and they will confirm that the majority of their new business comes from referrals. This is also true of most employers. Ask any HR…

Don’t Starting a Business, Buy a Business

On April 20, 2016, Posted by , In Startup Economics,Startup Strategy,Startup Timing, By , With Comments Off on Don’t Starting a Business, Buy a Business

Why would you start a business when you could buy one, or at least many of the core components you will need, at a lower cost than starting from scratch? You wouldn’t, but most entrepreneurs still do. If at all possible, you shouldn’t start a business from scratch…you should buy…

Shut Down, Sell Off, or Spin Out?

On April 1, 2016, Posted by , In Startup Strategy, With Comments Off on Shut Down, Sell Off, or Spin Out?

The wonderful thing about startups is that they are constantly innovating. The team is hard wired to see new and better ways of doing just about everything. And that’s also the bad thing about startups. This propensity to build vs. buy – to invent, create, develop and engineer – often…

Is Your Internet Marketing Campaign Missing a Spark Plug?

On April 21, 2016, Posted by , In Startup Market,Startup Strategy, By ,, , With Comments Off on Is Your Internet Marketing Campaign Missing a Spark Plug?

by BRAD SHORR Director of Content Strategy StraightNorth Think of an online lead generation campaign like a car. There are multiple parts that work together to operate the vehicle. However, when one part is missing or malfunctioning, the engine can come to a screeching halt, or never get started at all. The…

Scarcity: The Most Effective Strategy for Selling Yourself (or Your Product)

On December 25, 2015, Posted by , In Startup Market,Startup Strategy,Startup Team, With Comments Off on Scarcity: The Most Effective Strategy for Selling Yourself (or Your Product)

In a world of consumerism and sameness, where just about everything is a commodity and plentiful, there is only one sure-fire strategy for selling yourself or your product: scarcity. It’s an easy strategy to comprehend, but a difficult one to implement. Scarcity is at the root of economics. It creates…

The Five Star Startup Strategy

On August 1, 2015, Posted by , In Startup Strategy, With Comments Off on The Five Star Startup Strategy

This is the fifth in a series of articles on what it means to be a Five Star Startup. In my first article, I explained the five dimensions that most startups are evaluated on. In my second article, I described the first dimension, what it means to have a Five…