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Balance of Trade: The Secret to Profitable Referral Relationships

On July 6, 2016, Posted by , In Startup Market,Startup Strategy, By , With Comments Off on Balance of Trade: The Secret to Profitable Referral Relationships

Referrals are the life blood of many businesses. This is especially true in professional services. Ask any attorney, accountant, consultant, real estate agent, or other professional, and they will confirm that the majority of their new business comes from referrals. This is also true of most employers. Ask any HR…

Is Your Internet Marketing Campaign Missing a Spark Plug?

On April 21, 2016, Posted by , In Startup Market,Startup Strategy, By ,, , With Comments Off on Is Your Internet Marketing Campaign Missing a Spark Plug?

by BRAD SHORR Director of Content Strategy StraightNorth Think of an online lead generation campaign like a car. There are multiple parts that work together to operate the vehicle. However, when one part is missing or malfunctioning, the engine can come to a screeching halt, or never get started at all. The…

Scarcity: The Most Effective Strategy for Selling Yourself (or Your Product)

On December 25, 2015, Posted by , In Startup Market,Startup Strategy,Startup Team, With Comments Off on Scarcity: The Most Effective Strategy for Selling Yourself (or Your Product)

In a world of consumerism and sameness, where just about everything is a commodity and plentiful, there is only one sure-fire strategy for selling yourself or your product: scarcity. It’s an easy strategy to comprehend, but a difficult one to implement. Scarcity is at the root of economics. It creates…

The Five Star Startup Market

On July 16, 2015, Posted by , In Startup Market, With Comments Off on The Five Star Startup Market

This is the third in a series of articles on what it means to be a Five Star Startup. In my first article, I explained the five dimensions that most startups are evaluated on. In my second article, I described the first dimension, Product, and what it means to have…