B2B Lead Generation
Franchise opportunities are more structured than business opportunities. If thinking of purchasing a franchise, just like with any business venture, there are pros and cons of franchise ownership. For instance, purchasing a franchise can be a little more expensive than buying a business, but it comes with a ton of “built in trial and error work” that you will not need to do. Someone else has pioneered that trail for you.
It is true; generally, buyers operate under their own name not featuring the seller’s trademark, run their business the way they want and call all the shots. In the case of a franchise, with the initial fee you pay, along with future royalties, you gain the advantages of using the franchisor’s brand, trademark, logos, operating systems, signage, expensive demand generation marketing and other marketing practices – website with B2B content creation, real-world content creation and lead generation to name a few.
Support being a phone call or email away is another huge asset for a franchisee. For an owner of a business, there is no ongoing support from the previous business owner making you the responsible proprietor; basically. you are on your own. As the owner of a franchise, however, there is continuous support from the franchisor and you are able to utilize their existing operations system and sell their services or products; and you also have use of a proven track record and training program. With both a business and franchise purchase, both may or may not require lead generation, but most certainly will involve demand generation. So, should you buy a business or franchise?
- Franchise Facts – Murphy Business’ interesting franchise facts and statistics.
- Franchising Industry Statistics – Provides information on USA franchising business.
- Lead Generation – How to build a lead generation machine at startup.
- The Daily Egg– The truth about b2b lead generation – what really works?
- Encyclopedia.com – What is franchising?
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